"A gramme is better than a damn."

This phrase signifies the maximization of happiness and good feelings in Huxley's utilitarian society. The greatest good for the greatest number of people, according to Huxley, is to minimize any negative emotions or feelings. To do this, individuals receive a gramme of soma, a narcotic that puts them into a state of unfeeling unconsciousness. Anytime individuals feel unhappy, they remember this phrase.